Two Berkeley economists have found that the tiniest changes in online restaurant reviews can make or break a restaurant. A simple half-star improvement on Yelp's 5-star rating makes it 30-49% more likely that a restaurant will sell out its evening seats. Online reviews, the researchers conclude, "play an increasingly important role in how consumers judge the quality of goods and services."
Source: http://feedproxy.google.com/~r/Techcrunch/~3/GsIZdw0ddPM/
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